2019 is a landmark year marking the 400-year anniversary of the arrival of the first enslaved Africans in the United States in 1619 widely recognized as the start of the Trans-Atlantic Slave Trade where millions of Africans were kidnapped and brought to America as free labor. Underscored by The United States Congress recently passed Act H.R. 1242 – 400 Years of African-American Experience Act – recognizing the arrival of the first enslaved Africans in 1619 thus commencing the beginning of the African American experience.
The 2019 ADA is coined, the “Homecoming”, SAiD is kicking off a major landmark campaign targeting the African-American and Diaspora to mark the 400 year anniversary of the first enslaved Africans arrival in Virginia by returning home to Africa in the year 2020
One of the main goals of “Homecoming, 2019” is to position Africa as a key destination for African Americans and the Diaspora. There is huge opportunity to promote Africa and Africa-American cultural insights, entrepreneurship, scientific exploits and leadership through the year-long activities to celebrate and commemorate the “HOMECOMING”. A ways to facilitate the reconnection of diasporans to their roots in Africa.
The African Diaspora Awards team works closely with sponsors, both new and returning, to create a customized program based on each partner’s objectives. In addition to online and marketing benefits and onsite exposure, each sponsorship package includes tickets for entertaining at the Awards and associated events.
2019 ADA Theme
Under the theme, “ PASSPORT TO AFRICA” the 2019 ADAs will inspire our fellow diaspora leaders, innovators and influencers to make their way to Africa.
More than 500 attendees will join SAiD as we celebrate and honor or champions. Past special guests and honorees have included Leymah Gbowee – Nobel Peace Prize Winner, Chinedu Echeruo – Founder of HopStop.com, Angelique Kidjo – Grammy Award Winning Singer & Activist, Lola Ogunnaike, TV Personality and entertainment journalist and Gbenga Akinnagbe – Actor, Saran Diakitè Kaba – Clean water advocate, YaYa DaCosta – Actress, Mpule Kwelagobe The first African woman to be crowned Miss Universe, Les Nubians – Grammy-nominated French duo Kemi Adetiba – Film director, Atti Worku– Education and community advocate, Chid Liberty – Entrepreneur, Nicole Amarteifio – Film director, Flaviana Matata – fashion model among many others.
Last year’s honorees are: Jessica Matthews, Entrepreneur of the Year; Ato Essandoh, Artist of the Year; Luvvie Ajayi, Person of the Year; Georgie Badiel, Face of Change; Mamadou Samba; Public Service of the Year; UNFPA, Humanitarian of the Year; Joseph Mizzi & Nchimunya Wulf of 14+ Foundation, Community Service of the Year Award; Loza Maleombho, Designer of the Year Award; and Babatunde Osotimehin, Life time achievement Awards. The evening was hosted by noted comedian Dulo and with music performances by Ghanaian hip hop artist Sarkodie, winner of the 2012 BET Award for Best International Act. Ayo, Nigerian-German singer-songwriter and actress.